Thursday 26 February 2015

Uses and Gratifications Theory

Skins could be watched because of personal identity, it is a show about teenagers that deal with issues such as drugs, alcohol, sex, pregnancy, broken relationships and also college/university. This would allow teenagers and young adults to associated themselves with the programme and some of the characters because they deal with real life issues in the show. Skins is also entertaining so many teenagers would watch the programme for the storyline and the drama that happens in the show. Teenagers and young adults would take a prefferd reading to skins as we can relate to the characters and the issues. However, some teenagers may take a negtotaited reading because they may understand the issues that the show deals with but they may not be interested in the show. Adults would take an oppositonal reading to the show because they could view it as inappropriate.


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