Female representation in the media

Advertisements:American Apparel

American Apparel adverts are good examples of the objectification of women in the media, women are often seen as sex objects by showing individual body parts for male pleasure. This is known as the male gaze. Although American Apparel sell women's clothes, the adverts are aimed at men, this is because the female models are being sexualised to sell clothes. This model is lying on a bed with her legs in the air, this has sexual connotations because it looks like she is inviting someone to have sex with her. She is also wearing very little clothing which suggest the same thing, it is very ironic that the company is selling clothes but the model is wearing very little clothing. The American Apparel logo that covers some of her body stops the photo from being pornographic, however she is showing a lot of skin and looks very alluring which means she is still being objectifided in this advert.