Analysis Task

The music video Blame It On Me by George Ezra is set in a deserted, rough neighbourhood this may suggest that something bad is going to happen to the main character in the video (George Ezra) because the audience would automatically assume that a lot of crime and violence happens in that area. George is wearing quite casual trendy clothes in the video to represent his young age and it also makes him stand out from the setting and the other characters in the video as no one is wearing anything similar. There are actors towards the end of the video that are wearing police uniforms, this gives them authority and distinguishes their job. George carries a guitar for the first part of the video this shows the audience that he is a musician and singer.

At the start of the video the camera tilts so that the audience can see the locations, it then pans left so that George and the old man come into shot. This is so the audience are aware of who's music video it is. The camera then goes to a close up of the old man as he speaks this is so we can establish who is speaking and also see his emotions. Throughout most of the video the camera shots are mostly hand held shots of George this allows the audience to feel more connected to the video and to the artist. It also switches to mid shots of the other characters in the scene so that the audience knows and understands what is happening in the video.

For this video mostly natural lighting is used because it is set outside but some of the lighting could be artificial because the weather doesn't stay the same all the time so to make sure that the lighting is the same throughout the video some of the lighting would be edited in. Also non of the lighting is low key to suit the upbeat style of the song.

At the start of the video some diegetic sound is used to set the location of the video. There is also more diegetic sound used throughout the video when something happens such as when the car runs over the guitar . The non diegetic sound would be the song which would be added after the music video has been filmed.
The technical elements used in this music video makes it relatable to teenagers and young adults this makes it enjoyable to watch. Also the diegetic sound and the varying camera shots that are used allows the audience to understand what the video is about.