The language used in this Daily Mail front page is very negative and criticises the Labour party specifically targeting the party leader Ed Milliband. Words such as 'Jihadi' and 'Labour activist' assosiate issues such as Isis and and extremism with the Labour party. The Daily Mail uses a picture of Ed Milliband and the criminal's father so as to associate the issues involving extremism and terrorism with Labour and Ed Milliband, this makes the reader assume that Labour could be involved or connected to Isis and Syria when in reality it isn't. The mode of address is formal as it is a newspaper which is a formal type of media aimed at adults and so would use more sophisticated language to appeal that audience. The audience would be 30-70 year old male and females that read the newspaper on a regular basis or are interested in today's world issues. The editors of the Daily Mail have control over the text and as this newspaper is very conservative and nationalist, the beliefs and policies of the Conservative party would influence the content that is put into the newspaper. This front page gives the message to the reader that the Labour party is bad and and is associated with negative issues, this is because of the influence of the conservative beliefs and values that the editors of the Daily Mail hold.
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