One of the main types of media representation is gender which is mainly seen in films. The two genders, male and female, are often shown is very different ways depending on the genre of the film or the director. Gender is not biological but is a socially constructed set of behavior patterns and films often live up to these patterns or take them to the extreme. Both genders have 'set' labels which are not always correct in a modern society but many films revert back to traditional views.
For example, in the James Bond film, Skyfall, The male character played by Daniel Craig is see the hero of the film and is seen as the dominant character. While most of the female characters in the James Bond films are sexualised and seen as the damsel in distress. They are also seen as objects as they are often referred to as "Bond girls". However in recent James Bond films they are valued and given a more prominent and important role, this is a reflection of the more modern time period.
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